Grace Management names Telesa Via senior vice president of sales and marketing

Grace Management has appointed hospitality veteran Telesa Via as senior vice president of sales and marketing, a move the senior living operator says will help sharpen growth, resident engagement and market strategy. Via joins the Maple Grove, Minnesota-based company as it continues expanding its national portfolio.

Why it matters: - Grace Management is adding a senior leader with deep hospitality experience as senior living operators compete more directly on customer experience, sales execution and brand positioning. - The hire is intended to support continued growth, stronger performance and a larger presence in the senior living marketplace. - Via’s background in revenue growth, client engagement and strategic partnerships fits Grace Management’s push to bring hospitality practices into senior living.

What happened: - Grace Management named Telesa Via as senior vice president of sales and marketing. - Via will lead Grace Management’s organizational sales and marketing strategy. - The appointment was announced Sept. 8, 2026, in Maple Grove, Minnesota. - Via brings more than 20 years of hospitality sales, marketing and leadership experience.

The details: - Via previously held senior leadership roles at Associated Luxury Hotels International, IHG Hotels & Resorts, Kimpton Hotels & Restaurants, Hyatt Hotels and Resorts and The Ritz-Carlton Hotel Company. - Grace Management says Via has led high-performing teams and built strategies focused on revenue growth, market expansion and exceptional service. - The company says Via’s leadership style emphasizes relationships, meaningful connection and developing others. - Brian Storey, president of Grace Management, said Via’s hospitality background gives her a unique ability to bring resident-centric sales and marketing strategies into senior living. - Storey said Via’s leadership should improve how Grace Management engages prospective residents and families from their first interaction with the company. - Storey also said Via’s work is expected to elevate the resident experience and value for owners and investors. - Grace Management currently manages 62 communities across the United States. - Grace Management has operated since 1984 and is part of CPF Living. - The company is recognized among ASHA’s 50 largest senior housing operators.

Between the lines: - The appointment signals that Grace Management is leaning further into hospitality-style service as a competitive advantage in senior living. - A sales-and-marketing leader with luxury hotel experience may help the company refine how it attracts residents and communicates its brand. - The hire also suggests Grace Management is aiming to scale without losing emphasis on service quality and operational discipline.

What’s next: - Via is expected to help shape Grace Management’s next phase of growth across its national senior living portfolio. - Grace Management will likely use Via’s experience to strengthen resident acquisition, family engagement and market expansion efforts. - The company says it will continue emphasizing operational excellence and high ethical standards as it grows.

The bottom line: - Grace Management is betting that hospitality-trained leadership can translate into better sales performance and a stronger resident experience in senior living.