Expo 2031 Minnesota USA unveils mascot Wiggli

By AI, Created 5:50 PM UTC, May 20, 2026, /AGP/ – Expo 2031 Minnesota USA launched Wiggli, a scout honey bee mascot, on World Bee Day to build momentum for the first A1 International Horticultural Exposition ever planned in the United States. The five-year rollout includes a five-region American tour tied to the expo’s Minnesota climate zones and community outreach ahead of the 2031 opening.

Why it matters: - Expo 2031 Minnesota USA is using a mascot-led campaign to introduce the first A1 International Horticultural Exposition ever held in the United States. - The rollout is meant to build awareness before the six-month event opens in 2031 and draw interest from visitors, communities, and partners. - The expo expects to welcome millions of visitors from across the United States and around the world.

What happened: - Expo 2031 Minnesota USA introduced Wiggli on World Bee Day. - Wiggli is a scout honey bee mascot created with BRC Imagination Arts and HiveTracks. - Wiggli will serve as the official mascot for Expo 2031 Minnesota USA. - Expo 2031 Minnesota USA runs May through October 2031 in Dakota County, Minnesota. - The mascot launch also begins a five-year story meant to connect Expo 2031 with audiences in the United States and abroad. - Wiggli will lead a five-region American Tour previewing the expo’s Minnesota climate zones.

The details: - Wiggli reflects the expo theme, Human / Nature: Where Humanity and Horticulture Meet. - Expo organizers say the mascot is designed to encourage visitors of every age to wonder, wander, and explore. - The five tour stops are Wiggli Heads West (Arid), Lush America (Tropical), America in Bloom (Temperate), America’s Breadbasket (Continental), and Northern Lights (North Star). - Each stop is intended to invite communities to help build the expo. - Wendy Meadley, CEO and founder of Expo 2031 Minnesota, said Wiggli is meant to begin the conversation and carry the Expo 2031 story to communities across America and around the world. - Christian Lachel, chief creative officer at BRC Imagination Arts, said the mascot is designed to make the meeting of humanity and horticulture feel tangible. - Expo 2031 Minnesota USA has been approved by the International Association of Horticultural Producers and supported by the U.S. federal government. - The exposition will feature international pavilions, gardens, and global forums on horticulture, agriculture, and livable communities. - More information is available at expo2031.org.

Between the lines: - The mascot strategy gives Expo 2031 Minnesota USA a long runway to market the event before opening day. - Linking each tour stop to a climate zone gives the campaign a clear educational angle and helps local audiences connect the expo to Minnesota’s environmental story. - The partnership with BRC Imagination Arts and HiveTracks suggests the expo is pairing experience design with biodiversity messaging. - HiveTracks says its platform supports more than 17,000 active beekeepers managing over 50,000 hives across 145+ countries.

What’s next: - Wiggli will travel across five U.S. regions as Expo 2031 Minnesota USA builds toward the 2031 opening. - The expo is expected to continue releasing materials, imagery, and partner information ahead of the event. - Press kit materials, high-resolution Wiggli imagery, World Bee Day celebration video and images, and partner logos are available upon request.

The bottom line: - Expo 2031 Minnesota USA is turning its mascot into an early public-facing campaign to make a global horticultural exposition feel local, approachable, and easy to follow.